Montego Bay is expected come alive during March 8-14 when the highly anticipated Spring Break event dubbed BritJam will satisfy carve for entertainment in the tourism capital.
According Rohan Woolery owner of the BritJam brand, they intend to increase the presence of patrons from the United Kingdom after meeting their 300-patron target last year.
BritJam is a replica of the popular Dream Weekend and ATI that is hosted in Negril every August. However, this series of parties is in its second year and is hosted in the tourism capital during the Spring Break period. It will feature seven days of partying along the Hip Strip and culminate with a major stage show that will feature Mavado, I-Octane among other entertainers
“We had a tremendous local support of the event over 10,000 persons attended the various BritJam events, in addition we had over 300 persons from the UK who came to Jamaica for the event so we hope to boost the international numbers with this year’s staging” Woolery, who is also known as DJ Face noted.
He further added that with the intense yearlong promotion of the event with the UK should reap 500 visitors from the UK alone coming in for the event, this Woolery noted translates into revenue for the second city at a time when it is well needed.
The former president of the Montego Bay Chamber of Commerce Lloyd B. Smith advocated for corporate Jamaica to support the entrepreneurial effort of the youths who are trying to assist in boosting the local economy.
“What I would urge is that in the same way that the Jamaica Tourist Board and sponsorship entities are eager to support other brand name events, they will look at an event like this and support this entrepreneurial effort and give them the opportunity to make this thing work” Smith revealed at the BritJam launch hosted at the Twisted Kilt in Montego Bay.
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