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Burning problem for MoBay

 The fire fighters at the St. James Fire Department in Jamaica are restive as they are unable to sufficiently serve the public due to the lack of vital equipments and facilities to conduct their duties.

With the absence of a fireboat, shortage of protective gear, limited personnel and the absence of a refilling plant breathing apparatus the firefighters are  having a difficulty meeting their obligations to all areas in the parish.

Serving a population of just over 184,854 in St. James, the fire department continues operate with a meager contingent of just 174 personnel. In addition, only eight of 13 fire-fighting units are in working condition.

With their proposed new home at Barnett Street still an empty lot and its other locations below par, frustration and discomfort presents huge hurdles for the parish’s firefighters.

“We are really having some challenges,” said a despondent Dolfin Doeman, the acting superintendent in charge of the St. James Fire Department.

“We just have to look at each problem and work through it” he noted.

As it relates to the shortage of staff, “what we have had to do is to rotate staff, giving persons additional hours to work” Doeman revealed.

In a bid to address the lack of a breathing apparatus refilling plant, the fire department have had to solicit the services of private companies which is proven to be quite expensive.

On April 2 of last year, a fire destroyed a section of the Barnett Street Police Station in Montego Bay that caused the city’s Mayor Charles Sinclair to lash out at the shortcomings of a fire station for the city.

“The absence of a fire station in Montego Bay now has caused the fire department to operate from different locations which is unfair to the persons who have to respond to fires. You can’t have a part of the fire department on Fort Street and one at Freeport, that doesn’t make any sense. I’m calling on the Minister Robert Montague and the prime minister to honour the reconstruction of a fire station for Montego Bay,” the mayor stressed at the time of the April 2 fire.

Neil Findlay, the deputy commissioner with responsibility for administration at the Jamaica Fire Brigade, revealed that it will cost over $200 million to construct the proposed new fire headquarters on Barnett Street (downtown Montego Bay).  Money from the Tourism Enhancement Fund was earmarked for the purchase of a fireboat to protect the tourism capital’s marine coast however there is still no fireboat.

Carnival at its best in MoBay

Montego Bay’s first sky lounge in Blue Diamond, Ironshone is set to ignite come this Sunday (Mar. 6) when Ralph Next Level Promotions host their carnival party at the entertainment facility.

Mark Kirkpatrick, who goes by the popular moniker ‘Ralph Next Level’ will host the official BritJam Launch party at Vegas Flamingo Sky Lounge, something he revealed patrons will find very interesting.

“It is my intent to ensure that patrons get value for their money and Ralph Next Level Promotions is about raising the bar in entertainment while ensuring that patrons are fulfilled. I believe the sky lounge at Blue Diamond will offer that heightened experience that is synonymous with the parties I have done over the years”. the event promoter noted.

The event, he revealed is apart of the week-long BritJam parties that officially begins on March 8-14th. BritJam is in its second year and is hosted in the tourism capital during the Spring Break period. It will feature seven days of non-stop partying in Montego Bay.

However, the promoter explained that this is the first time he has partnered with the BritJam team in hosting an event, something he believes is good for the second city.

“I am confident that the partnership will be beneficial especially to the patrons who will be supporting the events and for the local economy. It will be a carnival-themed party on Sunday and we will have three tiers of admission. Ladies will enter free while regular admission for males will be $500, VIP $1,000 and ultra VIP will be $20,000. The ultra VIP package comes with an ultra luxurious private area, personal security and waitress along with a bottle of Hennessy or Nuvo coupled with chasers of your choice”.

In addition, Mark outlined that his promotions company will be hosting the BritJam Spring Rave party on Ash Wednesday, March 9th at the CariBlue Hotel that will feature Chi Ching Ching and Mixing Lab.

“It ‘s going to be a bikini party on Ash Wednesday so ladies are encouraged to stick to the theme and come with the intent to have a responsible yet fun time at Spring Rave” he concluded.

BritJam to ignite MoBay

Montego Bay is expected come alive during March 8-14 when the highly anticipated Spring Break event dubbed BritJam will satisfy carve for entertainment in the tourism capital.

According Rohan Woolery owner of the BritJam brand, they intend to increase the presence of patrons from the United Kingdom after meeting their 300-patron target last year.

BritJam is a replica of the popular Dream Weekend and ATI that is hosted in Negril every August. However, this series of parties is in its second year and is hosted in the tourism capital during the Spring Break period. It will feature seven days of partying along the Hip Strip and culminate with a major stage show that will feature Mavado, I-Octane among other entertainers

“We had a tremendous local support of the event over 10,000 persons attended the various BritJam events, in addition we had over 300 persons from the UK who came to Jamaica for the event so we hope to boost the international numbers with this year’s staging” Woolery, who is also known as DJ Face noted.

He further added that with the intense yearlong promotion of the event with the UK should reap 500 visitors from the UK alone coming in for the event, this Woolery noted translates into revenue for the second city at a time when it is well needed.

 "It is very important that corporate Jamaica come onboard and be apart of this event because it will not only benefit us but Jamaica in the long run. As we all know tourism is a major income generator for the economy and we are doing our part to help boost the economy” Woolery appealed.

The former president of the Montego Bay Chamber of Commerce Lloyd B. Smith advocated for corporate Jamaica to support the entrepreneurial effort of the youths who are trying to assist in boosting the local economy.

“What I would urge is that in the same way that the Jamaica Tourist Board and sponsorship entities are eager to support other brand name events, they will look at an event like this and support this entrepreneurial effort and give them the opportunity to make this thing work” Smith revealed at the BritJam launch hosted at the Twisted Kilt in Montego Bay.

Jamaicans happy to 'Payless'

 After years of being asked “when are you coming to Jamaica” the international chain of affordable footwear, Payless ShoeSource have finally answered the call to invest in the island.

It was a carnival-like atmosphere of the grand opening of the renowned Payless ShoeSource store in Montego Bay as scores of shoppers waited hours for the store to open its doors.

Although the store was scheduled to open at 10 a.m., several eager shoppers flocked the Fairview location recently from as early as 8 a.m. to be among the first persons to enter the store that is the most highly anticipated introduction to Jamaican retail sector.

“We are very encouraged by what we saw here today” according to Payless ShoeSource executive vice president Steve Gish said in response to the overwhelming turnout of shoppers at the grand opening of their first store in the Jamaica’s tourism capital.

As to why it took them this long to get to Jamaica after being in other Caribbean islands, Gish said that “we had to make sure that we had the right systems in place to do business in Jamaica and that we understood the market”.

“You have a lot of Jamaicans who travel to the United States and visit our stores and they have been asking when are you coming to Jamaica to open a Payless ShoeSource and coupled with the good economic activity now, we were encourage to come to Jamaica” he stated added.

 

“For me, I would have liked to be here from as early as last year but we had to work through some things from our end. Nonetheless, this is a great time for us to be here from an economic standpoint because the Jamaican economy is growing and we see it as a great opportunity as we have had great success in other Caribbean countries and we thought Jamaica would fit right into that” Gish further revealed.

Payless ShoeSource currently has three stores in Jamaica, two in Kingston and now this one in Montego Bay. However, in the next five weeks they plan on making another Payless addition to the second city, as constructions are currently underway at the Whitter Village in Ironshore, Montego Bay to have a second branch in the tourism capital.

“We are looking at other towns such as Spanish Town, Portmore, Mandeville, Ocho Rios and more stores in Kingston,” the Payless executive said.

Jamaica's new tourism capital?

With thousands of cruise ship passengers expected to dock in Falmouth over the coming weeks, the region’s top adventure attraction company has dug deep into its pockets to boost Trelawny’s tourist attraction landscape.

 Chukka Caribbean Adventure Tours have invested some US$2.5 million in creating a 10-excursion tourist attraction site at the Good Hope Estates in the parish and has partnered with Island Routes Caribbean Adventure Tours to be their destination marketing company.

“Our company will be employing 120 persons directly for what we are doing here and most of persons from Trelawny.  While 70 percent of the persons have never been involved in tourism, we have done extensive training to ensure that persons are familiar with the product we are offer and how we deliver it and the tourism sector” according to co-managing director of Chukka Caribbean Adventures Marc Melville.

Island Routes hosted a group of journalists over the weekend as apart of their Caribbean Marketplace activities to experience a preview of the attractions at the historical site. The Chukka Caribbean Adventure site will be opened to the public in time for docking of the first ship at the Falmouth Heritage Dock in February.  

Melville, who is also the president of the Association of Jamaica Attraction Limited (AJAL) further revealed that to be able to develop such a variety of attractions in one location is ‘like a dream come true’ as the area has the type of diversity to make the tourist experience unique.

“We have never built 10 tours on one site so that’s a first for us and its direction we are heading as a company. This is what we think is a perfect mix adventure with history, culture and culinary tours in one central location” an enthused Melville explained.

According public relations and social media manager at Island Routes Hope Evans, the Good Hope Estates serves as the newest series of tours under the Island Routes roster that the destination marketing company will be selling for Chukka Caribbean.

 “It is one of the best partnerships that we have as they (Chukka Caribbean) really place a high standard on their safety for visitors which are important for us when we are marketing an attraction. All of our partners have to pass an aggressive test in order for us to do business with them and so excited about what this venture by Chukka and what they will be doing on this beautiful site” Evans revealed.

Among the tours persons will experience includes river tubing, zip line, a tour of the Good Hope Great House, ATV and Dune Buggy tours along with several others.